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a:b:b:c

 For centuries, men and women have mused over the origins of the Idea.

In November last year, Central Saint Martins commissioned artist Harry Yeff and I to depict the creative journey.

 

a:b:b:c is a multi-room installation, portraying three stages of ideation: Conception, Incubation, and Emergence.

This sensory, interactive journey explores the elusive role that imagination plays in our creativity.

 

Installation

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Concept

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The installation comprises of three rooms containing large-scale, interactive sculpture, an immersive listening experience and participatory games.

Video coming soon.

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