True Music Series
True to Ballantine’s pioneering ethos, last year it commissioned its third Artist Series and #TrueMusic artwork for its exclusive 2017 gift bottle range.
I devised a public engagement plan leveraging cutting-edge “see-sound” footage shot during production.
The competition intimately bridges audiences with the cross-disciplinary campaign, generating participation and personalised ownership of its innovative artwork.
The digital engagement plan has generated global anticipation for the limited edition product, encouraging a 50% increase in gift bottle orders by markets above 2016 (1 million bottles).