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Ballantine's

True Music Series

True to Ballantine’s pioneering ethos, last year it commissioned its third Artist Series and #TrueMusic artwork for its exclusive 2017 gift bottle range.

 

I devised a public engagement plan leveraging cutting-edge “see-sound” footage shot during production.

The competition intimately bridges audiences with the cross-disciplinary campaign, generating participation and personalised ownership of its innovative artwork.


The digital engagement plan has generated global anticipation for the limited edition product, encouraging a 50% increase in gift bottle orders by markets above 2016 (1 million bottles).

 

 

 

 

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