creative copywriting . PR
Sydney born artist Kevin Tran is not just a painter, he is a collector of stories.
In summer last year, Tran looked to launch his first European solo debut, “Cosmic Pilgrim”. The exhibition, set at Stolen Space Gallery on Brick Lane, would demonstrate a year of spiritual European exploration.
The launch required a press release fit to capture the audacious and colourful characters his deconstructed journeys had manifested.
"...these vivacious animal characters trace a story of geographic points, forming complex solar systems with symbolic keepsakes swirling within..."
Photos courtesy of Anastasia Niedinger
Drawn to his vivacious animal characters, I embarked on announcing Tran’s London inauguration to the city’s art fanatics, critics, creatives and wanderers.
The press release was sent to over 500+ enterprises, agencies, writers and publications.