creative copywriting . PR

Challenge

Cosmic Pilgrim

Sydney born artist Kevin Tran is not just a painter, he is a collector of stories.

 

In summer last year, Tran looked to launch his first European solo debut, “Cosmic Pilgrim”. The exhibition, set at Stolen Space Gallery on Brick Lane, would demonstrate a year of spiritual European exploration.

 

The launch required a press release fit to capture the audacious and colourful characters his deconstructed journeys had manifested.

 

"...these vivacious animal characters trace a story of geographic points, forming  complex solar systems with symbolic keepsakes swirling within..."

Photos courtesy of Anastasia Niedinger

Rollout

Drawn to his vivacious animal characters, I embarked on announcing Tran’s London inauguration to the city’s art fanatics, critics, creatives and wanderers.

 

The press release was sent to over 500+ enterprises, agencies, writers and publications.

Result

The exhibition was a huge success, with sponsorship from Five Points Brewery and Nonna’s Artisan Gelato, and large turnout throughout the week.