Free Hype


Each year, thousands of university students aspire to a career in advertising. With stiff competition and an industry endemic with unpaid internships, many find themselves unable to or having insufficient experience to confidently apply.


During my degree in humanities, I wanted to develop a venture executing real agency work, where I could exercise strategic and branding skills.


Upon meeting founder Alex Daish, visionary and peculiar personality, I was able to help sustain Free Hype and its development from its early outset.



Free Hype is the first of its kind in the UK. My job has been to identify our strategic value, find opportunities and help shape our processes based on our beliefs.


The first Free Hype toolkit for universities authored by me and Alex will be published this spring.


The practical




for non-profit




What makes people give?

In 2014 I coordinated a guest lecture series titled “What Makes People Give?”, providing informative talks for students, graduates and the public by industry people, MA students, and artists.  


The series developed Free Hype's role as an educational platform about the creative industries, as well as an agency.