THE GLORYVILLE EFFECT
The Gloryville Effect
In 2016 Morning Gloryville looked to expand by offering the experience to less privileged communities abroad, raising funds through a crowdfunding campaign.
We developed a repositioning aligned with its community outreach goals, raising awareness of holistic services and therapies supplied by Morning Gloryville. Our insight was utilised in communications across its crowdfunding campaign and website.
“With your funding, we will be able to take our services: the movement, the massage, the workshops, the hugs, the nourishment—to camps, orphanages and those less privileged.” — Samantha Moyo, Founder, Indiegogo