The Mill:

Reeps One

Does Not Exist

art direction  •  creative consultancy

Challenge

Last year award winning VR production company The Mill teamed up with artist and experimental vocalist Reeps One to create the first music video composed with 3D sound.

I was approached as a creative consultant for Reeps One in his narrative collaboration with the team, and art direction of his songwriting and performance for the role. 

 

Rollout

Three-dimensional audio constitutes the future of immersive sound for VR.

In a milestone for introducing this new technology, the piece required a sophisticated and captivating performance to engage audiences worldwide.

 

Shifting away from his beat box persona, I prescribed a positioning focusing on

Reeps One: the multidisciplinary artist,

portrayed as an unearthly figure jumping freely between a playground of worlds.

 

Combining surrealist elements with the potential of human-generated, organic sound, the journey transmits with physical and sonic accuracy an unworldly composition straight to viewers' homes.

More soon!

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