Does Not Exist
art direction • creative consultancy
Last year award winning VR production company The Mill teamed up with artist and experimental vocalist Reeps One to create the first music video composed with 3D sound.
I was approached as a creative consultant for Reeps One in his narrative collaboration with the team, and art direction of his songwriting and performance for the role.
Three-dimensional audio constitutes the future of immersive sound for VR.
In a milestone for introducing this new technology, the piece required a sophisticated and captivating performance to engage audiences worldwide.
Shifting away from his beat box persona, I prescribed a positioning focusing on
Reeps One: the multidisciplinary artist,
portrayed as an unearthly figure jumping freely between a playground of worlds.
Combining surrealist elements with the potential of human-generated, organic sound, the journey transmits with physical and sonic accuracy an unworldly composition straight to viewers' homes.